The GHE – the medical technology network
In the German Healthcare Export Group (GHE) approx. 50 innovative and strongly growing companies from the area of medical technology have come together to encourage an exchange of their experiences in export business. Just as important as the exchange of information and experiences between members, are also the GHE’s excellent contacts with ministries and institutions such as the Germany Trade and Invest or the Federal Ministry of Economics and Technology (BMWi).
A strong association
The GHE offers its members a pool of know-how from which everyone benefits. “Proven Partnership” is our motto, and we demonstrate this not only during the regular meetings of the GHE, but also in our daily work. The fact that this has already been happening for 20 years was illustrated at the GHE anniversary at MEDICA 2011.
One central point of contact
The GHE represents almost the entire medical technology product range: Whether stethoscopes, CT equipment or hospital IT, suppliers from all product segments are represented in the GHE. But potential customers from abroad in particular sometimes find it easier to have one single contact for all their questions. This is what the GHE offers them by channelling their enquiries and passing them on to the right person.
The GHE counts approx. 50 members, from global players like Siemens Healthcare, B. Braun, and Maquet to medium-scale enterprises like Meiko, Tunstall oder seca.
The more different the sizes of enterprises, the more varied the product range: The greater part of the GHE companies are active in electrical and medical technology, followed by those dealing with and manufacturing medical commodities and expendable items, physiotherapy, orthopaedics, laboratory processing, services and publications. Besides, areas like rescue equipment, medicine for emergency purposes, diagnostic products, IT and communication technology are also represented in the GHE.
Overall, the German Healthcare Export Group stands for 80 per cent of the German export volume in medical technology.
Benefits for members
Over the years, the GHE has become a business network that promotes direct communication between the members of the GHE. Meetings dealing with present thematic priorities and specific country issues take place three times a year, serving primarily as experience exchange. There, member firms can openly discuss questions of distribution, foreign markets and other export topics. Moreover, commercial and scientific experts give lectures on the chosen topic. The GHE celebrated its 20-year existence at the MEDICA 2011 on 3 consecutive evenings with invited guests.
Significant for the GHE is the fact that the members also assist each other outside regular sessions – for example when looking for representatives in specific regions. Not only the unbureaucratic structures of the association, but also the good relations among the member firms encourage direct communication. In this context, the member section of the GHE website is used intensively.
Marketing & communication: Showing our colours internationally
Since its foundation, the GHE has been present at important national and international trade fairs. For years, the GHE has been occupying a large joint stand and adjacent lounge at MEDICA. Moreover, the GHE has been appearing at the Arab Health in Dubai since its establishment. Visits of delegations to maintain existing contacts or to build up new ones in the programme are very common.